It pays to diversify. And if you fail to diversify, it can cost you money. According to an ESPN writer, that’s exactly what happened with Reebok.
Nick DePaula says that before Beyonce inked her new deal with Adidas, she was in talks with Reebok. But she walked away from the deal with him because of their lack of diversity.
Read More: Beyonce Strikes New Partnership With Adidas
Update: Reebok denies Nick DePaula’s account.
“The report that Beyoncé walked out of a meeting with Reebok due to lack of diversity is categorically false. Our discussions with Beyoncé and her team continued for several months after our initial meeting. We are disappointed that false information is being reported as fact.”