It pays to diversify. And if you fail to diversify, it can cost you money. According to an ESPN writer, that’s exactly what happened with Reebok. Nick DePaula says that before Beyonce inked her new deal with Adidas, she was in talks with Reebok. But she walked away from the deal with him because of […]

The Answer, the iconic Reebok sneaker created for NBA superstar Allen Iverson is 20 years old and some people very special to him are celebrating it. Designer Melody Ehsani put her own special stamp on a women’s ‘Iverson” and had Allen’s ex-wife, Tawanna (although the two apparently still live together) and his three daughters to […]

Throughout the years ,sneakers have evolved with style and technology but through trial and error, many sneaker companies have released some duds and some really…

Adding on to her “superwoman” status, Alicia Keys has decided to make her foray in to sneaker design. The “Girl On Fire” singer has teamed…