Adidas announced on Wednesday that they had donated $150 million from the sales of their remaining Yeezy sneakers to groups fighting hate. A new batch release was launched last month.

Kanye West‘s ongoing beef with adidas has entered yet another chapter. Ye is now going at the German-born athletic company for not only continuing to sell Yeezys –namely the 350s– but in colorways, he never approved, like a recent grayscale colorway. He took aim at the “Steel Grey” V2s on Instagram with a lengthy caption […]

Still no word on when the sneakers will be releasing but if history is any indication, the Yeezy silhouettes will sell out like hotcakes just as they did last summer regardless of how people feel about Kanye West.

In a recent podcast, the rapper said, “I can say anti-Semitic things, and Adidas can’t drop me. Now what?”

It pays to diversify. And if you fail to diversify, it can cost you money. According to an ESPN writer, that’s exactly what happened with Reebok. Nick DePaula says that before Beyonce inked her new deal with Adidas, she was in talks with Reebok. But she walked away from the deal with him because of […]

Kanye West confirms lowering prices on his clothing line...but what's a 'lowered price?'

Throughout the years ,sneakers have evolved with style and technology but through trial and error, many sneaker companies have released some duds and some really…

Since the early 2000′s  sneaker companies have collaborated with street-brands, rappers, athletes and influences to provide a vast array of sneakers for our wearing and…

Adidas and Beverly Hills designer Jeremy Scott thought they were pushing shoe design forward with their new ”JS Roundhouse Mid” sneaker that comes with a set of plastic shackles attached.The shoe was to come out in August with the tag line: “Got a sneaker game so hot you lock your kicks to your ankles?” Needless […]