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adidas Honoring Black Excellence "Create With Purpose" NYC Documentary Premiere

Source: Arturo Holmes / adidas


Happy International Women’s Day!

Life would simply not exist without the back-bearing strength of a woman, and today (March 8) we celebrate along with the rest of the world a moment to honor all the ladies in our lives.

We got an early start to that on Leap Day last week (February 29) as guests of adidas at the NYC premiere of the sportswear stalwart’s new documentary series “Create With Purpose,” included as part of its 2024 ‘Honoring Black Excellence’ campaign. Conveniently merged between the conclusion of Black History Month and the eve of Women’s History Month, the evening in TriBeCa proved to be a perfect intersection for the celebration of both annual events by way of the pioneering Black female honorees.

 


 

RELATED: Meet ESSENCE’s Four New Cover Girls Celebrating Black Women In Hollywood

Setting up in Roxy Cinema, The Roxy Hotel’s decadent basement theater, The Three Stripes invited each of the ladies featured in the episodes of “Create With Purpose” to speak afterwards on a panel that reflected on the work they’re doing in their respective communities. Attendees were treated to wise words from the likes of Wanda Cooper-Jones, mother to the late Ahmaud Arbery, Stephanie Smiley aka “First Lady of the Drew League” along with Head Commissioner of the Drew League Chaniel Smiley, Dr. Nikole Roebuck of the world-famous Tiger Marching Band at Grambling State University and the combined efforts of Miami footwear designers Cheresse Thornhill-Goldson, Eliya Jackson, Ashley Comeaux, Precious Hannah-King, and Kimberly Shane.

 


 

We got a chance to speak with Dr. Roebuck directly, who shined effortlessly in a ruby red snakeskin print overcoat. Her grace resonates in everything she does, especially in the way she answers questions. Given her place as the first Black woman in the Director of Bands position in Grambling U’s 97-year history, we had to ask whether the accolades feel right on time or more like a long time coming. After taking a moment to collect her thoughts, she said from her heart, “God’s timing is perfect, so within the course of everything that’s going on right now I have no doubt that God has placed me in the position that I’m in, at this particular time, to do some amazing things.” Speaking on the Tigers as a whole, she went on to add, “We are a very unique organization in terms of how we create our shows. I couldn’t have been blessed with a better team — I call them The Power Team! — and we take all of our creative ideas and put them together to see what we can use. I allow the students to have suggestions so the show is cohesive and everybody in the audience on that Saturday has something they can relate to.”

And how, you might ask, does it get bigger than Beyoncé following their grand performance alongside King Bey at the epic 2018 event known as BeyChella? “When you talk about the first Super Bowl, the Rose Bowl parades, NBA games, presidential inaugurations — the list goes on and on when it comes to [The Tiger Marching Band]. Now, you throw Queen Bey into the mix and you have an entirely different aspect in itself! [Laughs] That was one for the books, especially because the students had no idea who they were performing for. They’re so used to prepping that we just rehearsed with the music without anyone asking questions. They didn’t find out until the actual day of the [first] performance, maybe even an hour before. They got a chance to actually dance in the circle with Beyoncé and Jay-Z after the performance, so that’s a moment they’ll always have. That did it for them.”

 

 

“For me to create with purpose, it means doing something that not only brings me joy but others around me, in addition to being able to support and make an impact on my community,” Dr. Roebuck said on how the event’s theme incorporates into her daily work; it’s easy to see from here why she’s one of the chosen honorees. On this International Women’s Day, and every day during Women’s History Month, we salute all of our ladies making strides out there in the world in an effort to make us all a more unified society.

The sisters are doing it for themselves!

 

Keep scrolling for a photo recap from the adidas Honoring Black Excellence “Create With Purpose” NYC documentary premiere, and have an amazing International Women’s Day in addition to an enlightening Women’s History Month:

 


The post Recap: adidas Launches ‘Honoring Black Excellence’ Campaign Alongside Women Who Create With Purpose appeared first on Black America Web.

Recap: adidas Launches ‘Honoring Black Excellence’ Campaign Alongside Women Who Create With Purpose  was originally published on blackamericaweb.com

1. adidas Honoring Black Excellence “Create With Purpose” NYC documentary premiere

adidas Honoring Black Excellence "Create With Purpose" NYC documentary premiere Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

2. Chaniel Smiley and guest attend the adidas “Create With Purpose” premiere in NYC

Chaniel Smiley and guest attend the adidas "Create With Purpose" premiere in NYC Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

3. adidas Honoring Black Excellence “Create With Purpose” NYC documentary premiere

adidas Honoring Black Excellence "Create With Purpose" NYC documentary premiere Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

4. Ashlee Muhammad at the adidas “Create With Purpose” premiere

Ashlee Muhammad at the adidas "Create With Purpose" premiere Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

5. Chaniel Smiley, Dr. Nikole Roebuck, Eliya Jackson and Cheresse Thornhill-Goldson

Chaniel Smiley, Dr. Nikole Roebuck, Eliya Jackson and Cheresse Thornhill-Goldson Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

6. Dr. Nikole Roebuck

Dr. Nikole Roebuck Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

7. Wanda Cooper-Jones

Wanda Cooper-Jones Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

8. Chaniel Smiley

Chaniel Smiley Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

9. adidas Honoring Black Excellence “Create With Purpose” NYC documentary premiere

adidas Honoring Black Excellence "Create With Purpose" NYC documentary premiere Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

10. Guests at the adidas Honoring Black Excellence “Create With Purpose” NYC doc premiere

Guests at the adidas Honoring Black Excellence "Create With Purpose" NYC doc premiere Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

11. Jazerai Allen-Lord and guest at the adidas “Create With Purpose” premiere

Jazerai Allen-Lord and guest at the adidas "Create With Purpose" premiere Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

12. Ephraim Johnson

Ephraim Johnson Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

13. Dr. Nikole Roebuck gets her flowers

Dr. Nikole Roebuck gets her flowers Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

14. adidas Honoring Black Excellence “Create With Purpose” at The Roxy Cinema

adidas Honoring Black Excellence "Create With Purpose" at The Roxy Cinema Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

15. Cheresse Thornhill-Goldson

Cheresse Thornhill-Goldson Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

16. Cheresse Thornhill-Goldson on the red carpet

Cheresse Thornhill-Goldson on the red carpet Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

17. Eliya Jackson

Eliya Jackson Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

18. Eliya Jackson on the red carpet

Eliya Jackson on the red carpet Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

19. Director Vashni Korin

Director Vashni Korin Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

20. Vashni Korin on the red carpet

Vashni Korin on the red carpet Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

21. The featured black women in the adidas “Create With Purpose” documentary

The featured black women in the adidas "Create With Purpose" documentary Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

22. Dr. Nikole Roebuck looking fly!

Dr. Nikole Roebuck looking fly! Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

23. Vashni Korin and Dr. Nikole Roebuck

Vashni Korin and Dr. Nikole Roebuck Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

24. Stephanie Smiley

Stephanie Smiley Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

25. Ashley Comeaux

Ashley Comeaux Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

26. Wanda Cooper-Jones

Wanda Cooper-Jones Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

27. Chaniel Smiley

Chaniel Smiley Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

28. Kimberly Shane

Kimberly Shane Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

29. Precious Hannah-King

Precious Hannah-King Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

30. Wanda Cooper Jones, Vashni Korin and guest

Wanda Cooper Jones, Vashni Korin and guest Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

31. Dr. Nikole Roebuck and guests

Dr. Nikole Roebuck and guests Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

32. Special jazz performance from members of the world famous Tiger Marching Band

Special jazz performance from members of the world famous Tiger Marching Band Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City

33. Precious Hannah-King, Eliya Jackson, Kimberly Shane, Cheresse Thornhill-Goldson and Ashley Comeaux

Precious Hannah-King, Eliya Jackson, Kimberly Shane, Cheresse Thornhill-Goldson and Ashley Comeaux Source:adidas

adidas Honoring Black Excellence “Create With Purpose” NYC Documentary Premiere
February 29, 2024
The Roxy Hotel
TriBeCa, New York City