“If you have a faith-based corporate identity and you want to function in the national marketplace, you’re going to continue to encounter resistance to those values because not everybody is going to share them,” says Lambert. “The only other option is some sort of secular identity and that’s not where Chick-fil-A is going.”
Lambert says Chick-fil-A is the most visible example of an American corporation trying to foster a specifically Christian identity. The company is privately held and family-run, making that task somewhat easier.
Lambert says Chick-fil-A founder Truett Cathy signed what Cathy describes as a “covenant” with his children when they took over the company, to help preserve its Christian DNA.
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