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The Media & Entertainment Convention

November 20, 2010

Raleigh Convention Center

If you are interested in becoming a sponsor for this event or you have questions contact Sherise Malachi at (919)863-4840.

For details about the event, click on the links below.

About the M.E.C.

M.E.C. Features

Panelists Information

Parking and Directions

Schedule Overview

*scheduled subject to change

11:00am – 7:00pm   Doors Open

11:00am- 7:00pm     Art and Music Exhibit

11:30am – 12:45pm  AM Sessions

12:00pm – 8:00pm   Def Jam Rapstar Rhythm & Rhyme Lounge

12:00pm – 7:00pm  Music Suites

1:00pm – 2:00pm     Power Up: Networking & Business Card Exchange

2:15pm – 3:15pm      Keynote Address

3:30pm – 4:45pm     PM Sessions

5:00pm – 7:00pm    Town Hall

Click here for a printable version of the schedule.


P3 – Publishing, Performing Rights & Producer Workshop

Time: 11:30 am – 12:45 pm

Creating music is not simply and art, it is a business.  While creativity is the driver, managing your business rides shotgun.  The journey to a hit record often takes a team of talented and well-connected people to make it happen.  Hear from the people behind the scenes – the publishers, the producers and performing rights representatives who bring it all together and who can give you advice on how you can kick off your career

Music Business 101: The 2010 Remix

Time: 11:30 a – 12:45 pm

The basics to obtain and maintain a job in the music industry have always included the power of relationships.  As the veil behind the scenes has been uncovered over the years, what does it really take to break into and remain relevant in today’s music business?

Media Careers:  The Power of the Pen, Keyboard & Words

Time: 11:30 a – 12:45 pm

Via print, online, blog, radio or television the media is covered by a multitude of mediums.  If there is an opportunity to position yourself to be heard, there are a myriad of mediums to have your voice heard.  Get connected and learn from the some of the top executives TV, radio, print and online that can tell you how the best ways to land a job or get your product seen or heard.

Power & Praise:  Messages of Inspirational Music

Time: 11:30 a – 12-45 pm

The message is one of inspiration.  Gospel music has deep roots with an even deeper meaning.  Does the label moniker “gospel” truly represent the spirit behind the music?  With ministry in the forefront, can artists from different genres represent the message? How do artists break into gospel format?

Cent$ & Sensibilities

Time: 11:30 am – 1:00 pm

It takes a keen awareness to manage the dollars and make sense of the budget.  Whether personal or professional, accountability is key in order to stay in the red and not the black.  If you are an entrepreneur, artist or planning to invest your money this is a must attend panel.

Winsome Sinclair Presents: A.C.T. N.O.W (Advancing Creative Talents through Networking Opportunities for the World)

Time:  11:30 am – 1:00 pm

Top Casting Director Winsome Sinclair will host this once in a lifetime panel, which will discuss the key elements and necessary tools, needed to begin a career as an actor.  Hear from producers, working actors, casting directors and more on how to make your dreams a reality by ACTING NOW!

Who is the Real A&R? The DJ, The Executive or You Tube?

Time: 11:30a – 12:45 pm

Who is most important in breaking records today, the record label, DJ’s or the internet? With so many current examples of artists that be become “overnight” successes by way of the internet, are club and mix show DJ’s as relevant as they use to be? There was a time when artists and labels spent untold resources courting DJ’s and radio executives to support their works. This panel, made up of notable music bloggers, DJ’s, record label execs and radio programmers who will examine the phenomenon of the internet to understand the shifts in consumer habits and determine which outlet is more relevant for breaking records today.


Mr. Matthew Knowles

Success and Diversity in Media & Entertainment


The Art of Branding

Time: 3:30 pm – 4:45 pm

Branding and advertising are synonymous with success.  In today’s competitive landscape, networking is a necessary skill set for establishing one’s personal brand.  What are the necessary components to drive awareness of a corporate brand?

Entrepreneurs: Starting, Growing & Managing Your Own Business

Time: 3:30 – 4:45 pm

Successful entrepreneurs know that implementation coupled with ownership is the by-products of hard work.  Tenacity and a plan bring to life the visions of independent business owners who have moved created opportunities for themselves. Get tips from some of the most successful entrepreneurs in business and entertainment.

The Arts: Entering or Enhancing Your Career in Dance, Theatre, Spoken Word

Time: 3:30 pm – 4:45 pm

Dance, film, spoken word and theater are creative avenues of exploration for a multitude of performers.  Creating a lifestyle exercising one’s creativity takes a level of discipline to not only your craft, but your business management.  Find out what it takes to take your creativity to the next level.

Digital Dialogue: Succeeding in the Digital Space

Time: 3:30 – 4:45 pm

Innovative ways to launch and promote campaigns online are how can your business adapt its current marketing strategy to the latest developments in online, Wi-Fi, wireless, video-on-demand,and streaming media. Explore the realm of digital marketing, beginning with an overview of its scope and purpose; a survey of today’s digital marketing tools and their impact on business.

Alternative Careers in Media & Entertainment

Time: 3:30 – 4:45 pm

With a myriad of opportunities to explore, hear from the people who have chosen to walk down the not-so-beaten path and found success.  As the landscape in music and entertainment continues to expand, opportunities continue to grow.  Hear from professionals who have placed their stakes in the ground off the beaten path.


The Globalization of Hip Hop

Time: 5:00 – 6:30 pm – Ballroom

Hip-hop has made a profound impact on our culture.  The relevance of the artistry has surpassed the original elements of hip-hop.  How do artists and DJ’s continue to remain relevant?   As the art form has transitioned into a business, what was sacrificed in the process?