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The Super Bowl usually comes and goes without much notice in China.

However, this year, America’s famous sporting event took a different turn when a television advertisement featuring Tibetans and a Chicago-area Himalayan restaurant triggered angry comments from internet users in China.

The ad by Groupon — a U.S.-based company that helps online group-buyers get discounts — was to generate support for The Tibet Fund, an organization that aims to preserve Tibetan culture.


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