Ben & Jerry’s flock of followers are as loyal as a sport’s team supporter. They’re all time favorite day is known as the new flavor. With names like “Magic Brownies” and “Imagine Whirled Peace” the flavors of the Vermont-based ice cream company have always had a reputation of being silly, and quirky when you think of the childhood flavors that are the most familiar.
On April 20, Ben & Jerry’s introduced its newest flavor, Bonnaroo Buzz. It’s described as a “light coffee and malt ice creams with whiskey caramel swirls and English toffee pieces,”
Eric Fredette is one of Ben & Jerry’s “flavor gurus.” He works in research and development, and I know some of you probably can picture him now standing there in a lab coat with two scopes of creamy goodness. It fell to him to create a flavor that could tie in with the Bonnaroo Music and Arts Festival, held every June in Tennessee. Bonnaroo has become one of the nation’s biggest music fests which in the company’s eyes deems it worthy of the flavor honor. Ben & Jerry’s marketing pros brought him some suggestions, but Fredette arrived at the concoction after doing his own research.
Ben & Jerry’s introduces new flavors every year, though the number varies. Boston Cream Pie, Peanut Brittle and Pomegranate Sorbet, among several others, made the cut for 2010. Some of those are only available in pints; some, like Bonnaroo Buzz, are only served in Ben & Jerry’s shops. In addition to full-time flavors, there are the seasonal ones. This year’s include Hannah Teter’s Maple Blondie, named after the 2006 Olympic gold medalist.
