Cracker Jack lovers, who can’t resist the unforgettable combination of caramel-coated popcorn and peanuts, and the familiar toy prize buried inside the infamous box.
Times they are changing and I guess you have to go with the flow, the brand is bringing its 125-year tradition of including a toy prize inside to an end, replacing the toy with stickers containing digital codes.
In a press release
The new prize inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.”
Those codes will lead customers to baseball-inspired games that they can play on their phones.
Cracker Jack is also changing its logo and packaging as well.