According to the gossip and news site FTVLive.com, The Weather Channel felt like things were going pretty well. They had just hired Sam Champion away from GMA, they had new studios and different programming.
They were feeling pretty good. So, the good people of The Weather Channel did a rap video. There was champagne, cigars and fur coats. It was supposed to be used as a sales and marketing tool.
One hundred people were laid off after the video, according to FTVLive.com. Probably a coincidence, right?