Has Walmart’s Price Chopping Come to an End?
Written by
Karen Clark
Published on
October 12, 2010
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Walmart has rolled back its rollbacks. Earlier this year, the retailer tried to spark sluggish U.S. sales by lowering its prices — already bargains — even further. One analyst called it “an initiative that screams: Price! Price! Price!” These rollbacks, as they are known in Walmartspeak and in the company’s advertising, were intended to overwhelm the shopper.
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