Say What: Cracker Jack Toys To Be Replaced By.........

Say What: Cracker Jack Toys To Be Replaced By………

10.28.2007 -- CRACKER JACK: Cooper Hertz, 3, of Breckridge, digs in to a package of Cracker Jacks prior to the start of game four of the World Series between the Colorado Rockies and Boston Red Sox at Coors Field in Denver Saturday night, Oct. 28, 2007. T

Source: Helen H. Richardson / Getty

Cracker Jack lovers, who can’t resist the unforgettable combination of caramel-coated popcorn and peanuts, and the familiar toy prize buried inside the infamous box.

Times they are changing and I guess you have to go with the flow, the brand is bringing its 125-year tradition of including a toy prize inside to an end, replacing the toy with stickers containing digital codes.

In a press release

The new prize inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.”