To spend or how much to spend, that is the question millions of Americans are faced with each holiday season. But unlike in recent years,…
When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are…
Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural – just like their fans. Millennials…
Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new…
