How many times when you’re bored do you find yourself bored and just making it a Blockbuster night? Well if you’re into the whole movie rental or buying DVDs than I’m sure you’ve noticed the whole switch up to Blu-ray. Have you ever wondered what the heck this Blu-ray mumbo jumbo is really all about and what’s the big deal anyway? The Blu-ray format was developed to enable recording, rewriting and playback of high-definition video, as well as storing large amounts of data.
Blu-ray offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. This extra capacity combined with the use of advanced video and audio codecs will offer consumers an unprecedented HD experience. So let’s just say that it’s cooler than your traditional DVD.
Warner Bros. has expanded its DVD2Blu program, a service that offers customers the opportunity to send in a DVD copy of a movie and receive back from the studio a Blu-ray version. Citing Blu-ray’s success, Warner Bros. said consumers can now choose from 90 of the company’s “most popular titles to upgrade.” The available movies include several well-known titles like “The Aviator,” “A Christmas Story,” and “Get Smart.” Customers can go to the site and select the movies they want to upgrade. From there, they need only to send the DVD version of the movie they currently own to the service. Within “four to five weeks,” Warner Bros. ships the Blu-ray copy of the film back to the customer.
Pricing for individual movies starts at $4.95 per movie–a relative bargain compared to buying the Blu-ray version in stores.That said, it’s worth noting that DVD2Blu is only available to U.S. customers, Also, customers are only allowed 25 film swaps per household.
