Amount of money spent each year on ads promoting the city as a tourism destination: $2.5 million.
Value of having the president of the United States choose the city for a weekend vacation: “Priceless.”
That’s according to Marla Tambellini, director of marketing for the Asheville Convention and Visitors Bureau, who was thrilled to learn that President Barack Obama plans a trip here beginning Friday.
News of the visit by the president and first lady Michelle Obama is sure to increase the city’s profile among those deciding where to travel and spend their money, she said.
