When it comes to how the fashion industry has jumped in to help with the coronavirus crisis, it’s clear that the mantra has been, “All hands on deck!:
But you don’t have to be major mainstream brand—yet—to make an impact.
LL Cool J’s denim designer, Samaria Leah, is taking her love of fabric and sewing to make a difference. The 25-year-old is making her own fabulous masks, made from denim of course, to help raise funds for medical workers.
Around the time that state and federal officials began encouraging quarantines and enforcing state lockdowns, Leah announced her plans: “SL face masks will be available for purchase tomorrow! 100% cotton denim, double lined, durable, breathable, washable & 100% made with love! Let’s keep each other safe! A portion of proceeds will be going toward Covid-19 relief.”
It shouldn’t come as a surprise that the masks, which were retailed at an incredibly affordable $25 sold out pretty quickly, especially given her 15 percent off quarantine sale.
But Leah announced that after she fulfilled her orders for them, she was going to pivot to making masks for workers.
We see you sis!
Leah dropped her line last summer, which focuses on structured denim with her little flair, lace of rear. Each pair as a person’s name, such as ‘Mo, Deja, Sam and Simone and ranges from $225-$250 and most styles go up to size 38.
Take a look:
My personal favorites:
In case you didn’t know, Leah’s jeans are one of Saweetie’s favorites:
Learn more about and shop her line here.
See The Masks LL Cool J’s Fashion Designer Daughter Made For Healthcare Workers was originally published on hellobeautiful.com