This past weekend, Black Panther became the first film since 2009’s Avatar to top the box office in North America five straight weekends. It’s grossed more than $607 million domestically and $1.2 billion worldwide. The box office smash has also been tweeted about more than 35 million times. That pushes it ahead of the previous record-holder, Star Wars: The Force Awakens (2015). The most recent Star Wars installment, 2017’s The Last Jedi, ranks third.
Tweets were led with the most used hashtags #BlackPanther, #Wakanda and #WakandaForever. The most shared posts came from Kendrick Lamar’s tweet about “Black Panther The Album,” which Lamar co-produced, his soundtrack was retweeted over 240,000 times, and Michelle Obama, whose endorsement of the film had over 139,000 retweets.