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Foxy 107.1-104.3 Featured Video

1- Big Shopping Carts; people usually stop shopping when their cart is full; so if that’s true a smaller cart or basket fills up quicker, thus less items bought; use a hand basket whenever possible.

2- Seducing Your Senses; it’s not an accident that when you enter a supermarket you usually walk through the floral department; it looks and smells nice; it’s a transition zone; soft lights, music and nice scents influence how you feel.  The smell of leather is thought to encourage you to buy more pricey furniture, according to the Marketing Institute; the smell of citrus will get you to linger in an aisle; take note of these sensory cues when you enter a store or an aisle.

3- Engineering Which Items You See First; usually the more expensive items on the shelf are at eye level on any given aisle; sometimes items of different prices are stacked together so the middle priced item looks more attractive; eg/ a $40 item and a $12 item surroinds a $27 item; the $27 price tag now doesn’t look so expensive.

4- Getting Youy To Daydream; stores will from time to time change the layout of the store; this makes it more likely that you’ll bump into something new; also pairing complementary items together to tell a story; eg/cupcakes, frosting and disposable plates together may get you to think “If I make cupcakes the kids will love it”; that good feeling is worth more than the price of the 3 items; storytelling leads to additional purchases.

5- Bargains; heavily discounted items will get you in the store; retailers feel once you’re in they can make additional sales and they usually do; how many times do you buy more than you had planned?

6- Making Changes In How The Price Is Displayed; when two horizontal numbers are placed far apart the discount between the items seems greater than if they’re palced close together; sales prices in a smaller font than the regular price seem even more affordable and putting 99 after the price makes it seem less; eg/ $8.99 looks better than $9.00; at the gas pump $3.21.9/gal looks better than $3.22/gal.

7- Fake Popularity; retailers will tell you how much of an item they’ve already sold or saying the item’s almost sold out makes the item seem popular; puttin g a limit on the availability of an item makes the perceived value go up.