When Volkswagen released their Super Bowl commercial on-line for an early preview they probably were not expecting the amount of backlash they have received for a commercial many have deemed “racist.”
In the commercial, a white male is expressing happiness for his new Volkswagen while talking with a thick Jamaican accent and dialect.
Volkswagen claims they even talked to 100 Jamaicans and consulted with a speech coach to ensure they would not be offensive.
