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A billboard overlooking a busy Durham street is the latest way authorities are trying to keep people safe during a New Year’s Eve tradition.

The message is direct; “Have fun, but don’t shoot a gun” – a reference to the idea of celebrating by firing shots into the air.

What goes up must come down and those bullets, authorities say, could hurt or kill someone.

“It’s extremely foolish, and I would use the word stupid, to discharge a firearm, because that bullet is going to go somewhere and odds are, it’s going to hit someone and hurt someone,” Durham Police Chief Jose Lopez said.

“It makes it hard for people to be safe,” student Trevor Hasty said. “Now you got to be careful where you walk and stuff, and you’re not supposed to feel that way! You’re supposed to feel safe in your neighborhood.”

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