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Carolina Panthers quarterback Cam Newton has launched a clothing line in conjunction with Belk Department Store.

The name of the line is “MADE Cam Newton,” according to the News & Observer. The line includes everything from suits and ties to T-shirts and khaki. This is the first time  that the Charlotte-based company has partnered with a pro athlete on an entire apparel line.

While Belk is mainly a Southern brand – it spans from Florida to the South, Maryland to the North, and Texas to the West – the larger national fashion world is watching.

Belk leaders say the line is designed to be affordable. Prices range from $28 for a T-shirt to around $500 for a suit.